What are the key elements of a good SEO company?

As a basic strategy, a good SEO company understands how the search engine optimisation process works and what is more important can explain these in simple terms.

The aim of any SEO company is not to baffle the client, to apply strange and unheard of terminology and make the client feel empty and ignorant. SEO is complex with the devil being in the detail, which, if missed, can change the clients website presence. Any good SEO expert in any company should provide the ability to explain the process without fuss.

A reputable SEO company will deploy marketing that understands and supports the client brand message – what a user looks for when searching for goods and services offered by the client... – this is key to the client campaign and a good web marketeer should be able to discuss options with the client.

This generally takes many guises (on the webpages themselves) using specific 'keywords' to pages titles to images to shopping carts.

The use of good website design to make the clients website 'Search Engine Friendly' a lot of good website design frameworks today incorporate SEO into their structure.

Your SEO company choice should deliver nothing but the best and exceed expectation. It is possible that the work that the SEO Company does is expensivebut if you lay out your base requirements with the SEO company and they are delivered in simple terms – there is a lot of jargon used enough to hold a white-coat expo in its own right, so take your time and fully understand what is on offer. An SEO campaign is primarily the same as a PR / marketing campaign where milestones and goals are set as part of the project.The should be no room for complacency or discrepancy and the aims should be clearly laid out. These milestones will fulfil the measure of achievement.

The SEO company should explain the lesser features which are equally as useful content should be regularly changed, for it to be inline with the remainder of the site and not have content that undermines Google's own rules and regulations for content.

Above all a good SEO company will pay attention and follow what you want to do - after all no one knows your brand better then you do.